I think societies that spend all their energy focused on the outer package and too little on what's inside end up with people who are very superficial. I suppose I could interpret the slogan differently; "desirable" meant in purely a wholesome sense perhaps. But it's tit for tat, and I could get into semantics but I simply prefer authenticity to people who brand, market & package themselves by focusing exclusively on appearance.
There is another saying: "I've never seen a smiling face that isn't beautiful!" Now, there is a quote that I like! How about looking desirable because you have a countenance that radiates?
Or, think about the insight behind the following quote: "That which is striking and beautiful is not always good, but that which is good is always beautiful." -Ninon de L'Enclos
And, finally, an old classic, a saying that Andie and I have come to call the "Kathy Pulley Quote," mostly since it's one of Kathy's favorites: "You'll Worry Less About What People Think About You When You Realize How Seldom They Do." -David Foster Wallace, Infinite Jest