Apple Computer’s “Think Different” ad campaign in the late 1990’s may not have been entirely correct grammatically, but it was still a huge success for the company. The advertising campaign was a turning point. The free verse poem, “Here’s To The Crazy Ones” appeared in many prints ads and on Apple posters. There are a couple versions of the poem, but, sort of in honor of Steve Jobs, and his genius, the complete text is below:
Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round peg in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them, quote them,
disbelieve them, glorify of vilify them
About the only thing you can’t do is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some see them as the crazy ones,
We see genius.
Because the people who are crazy enough to think
They can change the world, are the ones who do.
It's really hard to imagine Apple Computer without Steve Jobs as the main man. I think the company will continue to thrive but without a renegade like Jobs, it’s not likely we’d have all the amazing technology toys Apple has introduced! Has Jobs ever been Time Magazine’s “Man of the Year?” If not, I nominate him; his impact on the world is incredible!
